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My career path
From franchise growth to multifamily marketing to revenue management, with the most recent role first.
2025 to present
Multifamily Conversion Labs
Founder
Marketing and revenue consulting for select multifamily owners and operators.
2026
Roers Companies
Head of Property Revenue
Led revenue management for a 14-state portfolio of market-rate, workforce, active adult, and affordable communities.
2021 to 2025
RealSource Properties
VP of Marketing
Owned all corporate marketing. Lifted lead-to-lease conversion 30% and saved $1M+ through automation.
2012 to 2021
Cottonwood Residential
VP of Marketing
Led marketing for portfolios up to 135 communities and 35,000 units, working closely with third-party operators and institutional owners.
2004 to 2012
Kid to Kid Franchise System
COO and Marketing Director
Built the systems and processes behind 125 locations in the US and Portugal. Doubled sales and quadrupled NOI.
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